Monday, November 16, 2009
Tuesday, November 10, 2009
SEARCH ENGINE OPTIMIZATION
Move Your Blogger Blog to WordPress: Getting Content on a New Host
How to Move from Blogger to WordPress Using Your Own Domain Name
Must Have WordPress SEO Plugins
Creating Search Engine Friendly URLs with PHP
Online Reputation Management with SEO
Optimizing Your Web Page Speed
Outsourcing Content Creation
How to Use Google Insight for Search Engine Optimization
SEOBook Toolbar Review
Maximizing Your Site`s Long Tail Keyword Traffic
How to Move from Blogger to WordPress Using Your Own Domain Name
Must Have WordPress SEO Plugins
Creating Search Engine Friendly URLs with PHP
Online Reputation Management with SEO
Optimizing Your Web Page Speed
Outsourcing Content Creation
How to Use Google Insight for Search Engine Optimization
SEOBook Toolbar Review
Maximizing Your Site`s Long Tail Keyword Traffic
IMPORTANT LINKS FOR YAHOO OPTIMIZATION
Optimization for Yahoo
Looks Like it`s Back to the Drawing Board for Yahoo 360
Search Engines and Algorithms: Optimizing for Yahoo! Search and AltaVista
An Insider`s Secret To Seriously High Rankings With Yahoo
Think Content and Relax
Will Your Google SEO Help You With Yahoo?
Submitting Your Site to the Yahoo! Directory
Optimizing for Yahoo: The Next Big Thing
Yahoo!'s New Search Engine
Looks Like it`s Back to the Drawing Board for Yahoo 360
Search Engines and Algorithms: Optimizing for Yahoo! Search and AltaVista
An Insider`s Secret To Seriously High Rankings With Yahoo
Think Content and Relax
Will Your Google SEO Help You With Yahoo?
Submitting Your Site to the Yahoo! Directory
Optimizing for Yahoo: The Next Big Thing
Yahoo!'s New Search Engine
Important Links for Google Optimization
Google Adwords Guide
Create a Customized Google XML Sitemap
Google Website Optimizer Review
Using Analytics to Understand Your Readers
Google Sandbox Effect
Improve Google Indexing on Your Ecommerce Website
Back Links and Google Page Rank
The Five Most Important Things You Can Do with Google Webmaster Tools
Advanced Traffic Analysis Techniques with Google Analytics
How to Build an Online Survey with Google Docs
Create a Customized Google XML Sitemap
Google Website Optimizer Review
Using Analytics to Understand Your Readers
Google Sandbox Effect
Improve Google Indexing on Your Ecommerce Website
Back Links and Google Page Rank
The Five Most Important Things You Can Do with Google Webmaster Tools
Advanced Traffic Analysis Techniques with Google Analytics
How to Build an Online Survey with Google Docs
Sunday, November 8, 2009
Incoming Links - 12 Powerful Link Building Strategies
Copyright Herman Drost
If you saw a sudden decrease in your Google rankings recently it may be due to the latest Google dance called “Jagger”. The latest update appears to penalize those sites that have engaged in reciprocal linking. This probably is due to people abusing link exchanges to falsely boost their
search engine rankings.
Benefits of building incoming links
Increase search engine rankings – Google determines the popularity of your site by the number of sites that link to yours. The greater the number of incoming links the higher your rankings.
More web traffic – incoming links from sites that already attract a lot of traffic will definitely increase the number of visitors to site compared to sites that are new or have a small amount of traffic.
12 Powerful Strategies for Building Incoming Links
1. Write articles – write a quality article about the topic of your web site and submit it to article directories, and ezine publishers. Include a link back to your site in the resource box at the bottom of your article. If you do this on a regular basis you will see a steady increase in rankings and traffic.
2. Include anchor text in your links – this is the text that describes your link. It should contain the most popular keyword you use for your site ie if my keyword phrase is “affordable web design” this is the correct way to write it in html:
affordable web design
Generating links that contain anchor text will boost your rankings much faster than just using a simple link such as
http://www.isitebuild.com
Tip: Avoid using the same anchor text for all your links. Try to vary text content by using other targeted keywords.
3. Get incoming links from authoritative sites – obtain links from sites that have a large number of links pointing to them and already get a lot of web traffic. These sites should be related to the same topic as your site.
4. Research competitors' sites – do a search on your most popular keyword in Google to find out which sites rank the highest. These are your competitors that probably have many links pointing to their site.
You can find out who is linking to them by inserting: link:www.domainname.com in Google’s search box. This should return the number of sites that link to your competitors. By visiting each of these links you may be able to pick up a good number of quality sites that can also link to yours.
Alternative methods - go to Alexa.com to find out the how much traffic your competitor’s site gets. -Visit marketleap.com to determine the link popularity of your site. -Download the Google toolbar to determine the PR (page rank) of a site. A high PR indicates the site has many links
pointing to it.
5. Use the same URL format – search engines don’t see all URLs the same. Here are some different ways to write your URL ie
http://domainname.com
http://domainname.com/
http://domainname/index.html
http://www.domainname.com
http://www.domainname.com/
http://www.domainname.com/index.html
These are all different URLS even though though they all point to the same web page. If sites that link to you use all different URLS, it will decrease your web page relevancy.
Try to stick to one format ie http://www.yourdomain.com to gain maximum page rankings.
6. Referring page should have few links - the referring page means the web page of the site that is giving you the incoming link. Don't get a link from a web page that contains hundreds of links. This will only dilute the effectiveness of your link popularity. Visitors that visit that page probably won't see your link and avoid clicking on it.
It's preferable to only have the link of your site on that page and it's better if it's on the same topic.
7. Submit to major directories - the major directories to submit your site to include:
Yahoo Directory (http://dir.yahoo.com) - powers search results for top portals such as Yahoo!, AltaVista, and AlltheWeb. You can list your business web site with Yahoo for a recurring annual fee of $299.00
If you have a non-business site, you can submit to Yahoo
without paying at: http://docs.yahoo.com/info/suggest/
Open Directory Project (http://www.dmoz.org/) – this directory is still free. Getting listed here will give you good incoming links as it feeds some of the major search engines. Don't hold your breath though as it can take months or even years to get listed. Navigate to your category then choose "suggest URL" and be sure to read the submission guidelines. Other major directories to consider are:
http://www.joeant.com/
http://www.zeal.com/
http://www.goguides.org/
http://www.gimpsy.com/
http://search.looksmart.com/
8. Submit to specialty directories
(http://www.isedb.com/html/Web_Directories/Specialty_Directories/) ie if your site specializes in aviation or sports then submit it to that specific directory. Many of the specialized directories are indexed by the major search engines such as Google, AltaVista and AllTheWeb, therefore a link from those directories will improve your link popularity.
9. Use RSS Feeds - RSS or Really Simple Syndication allows you to share your headlines and other web site content with other sites. When another web site uses your RSS feed to display headlines it will automatically place a link to your site. The more web sites that subscribe to your RSS Feed, the more links you receive that point back to your site thus increasing your link popularity.
For more information read:
How to Create an RSS Feed for Your Web Site
10. Submit to online forums - contribute useful tips to others at online discussion forums. You can include a link back to your site at the end of your post.
11. Create an ebook - write a report or ebook that contains links to specific web pages on your site where visitors can obtain more information or buy your product. Make this ebook available on the Net for free (people always like freebies). Submit it to ebook directories so many people
will download it. This will provide a viral marketing system that will provide ongoing traffic to your web site.
12. Write a testimonial - if you have bought a product or received a service from someone (ie web design), offer to write a quality testimonial for their product or service.Include a link to your site at the bottom of your text.Often the owner is very happy to receive an unsolicited testimonial.
The most important aspect of generating incoming links is to have such valuable content on your site that it attracts other site owners to naturally want to link to you.
If you generate incoming links on a consistent basis you stand a good chance of getting top search engine rankings.
If you saw a sudden decrease in your Google rankings recently it may be due to the latest Google dance called “Jagger”. The latest update appears to penalize those sites that have engaged in reciprocal linking. This probably is due to people abusing link exchanges to falsely boost their
search engine rankings.
Benefits of building incoming links
Increase search engine rankings – Google determines the popularity of your site by the number of sites that link to yours. The greater the number of incoming links the higher your rankings.
More web traffic – incoming links from sites that already attract a lot of traffic will definitely increase the number of visitors to site compared to sites that are new or have a small amount of traffic.
12 Powerful Strategies for Building Incoming Links
1. Write articles – write a quality article about the topic of your web site and submit it to article directories, and ezine publishers. Include a link back to your site in the resource box at the bottom of your article. If you do this on a regular basis you will see a steady increase in rankings and traffic.
2. Include anchor text in your links – this is the text that describes your link. It should contain the most popular keyword you use for your site ie if my keyword phrase is “affordable web design” this is the correct way to write it in html:
affordable web design
Generating links that contain anchor text will boost your rankings much faster than just using a simple link such as
http://www.isitebuild.com
Tip: Avoid using the same anchor text for all your links. Try to vary text content by using other targeted keywords.
3. Get incoming links from authoritative sites – obtain links from sites that have a large number of links pointing to them and already get a lot of web traffic. These sites should be related to the same topic as your site.
4. Research competitors' sites – do a search on your most popular keyword in Google to find out which sites rank the highest. These are your competitors that probably have many links pointing to their site.
You can find out who is linking to them by inserting: link:www.domainname.com in Google’s search box. This should return the number of sites that link to your competitors. By visiting each of these links you may be able to pick up a good number of quality sites that can also link to yours.
Alternative methods - go to Alexa.com to find out the how much traffic your competitor’s site gets. -Visit marketleap.com to determine the link popularity of your site. -Download the Google toolbar to determine the PR (page rank) of a site. A high PR indicates the site has many links
pointing to it.
5. Use the same URL format – search engines don’t see all URLs the same. Here are some different ways to write your URL ie
http://domainname.com
http://domainname.com/
http://domainname/index.html
http://www.domainname.com
http://www.domainname.com/
http://www.domainname.com/index.html
These are all different URLS even though though they all point to the same web page. If sites that link to you use all different URLS, it will decrease your web page relevancy.
Try to stick to one format ie http://www.yourdomain.com to gain maximum page rankings.
6. Referring page should have few links - the referring page means the web page of the site that is giving you the incoming link. Don't get a link from a web page that contains hundreds of links. This will only dilute the effectiveness of your link popularity. Visitors that visit that page probably won't see your link and avoid clicking on it.
It's preferable to only have the link of your site on that page and it's better if it's on the same topic.
7. Submit to major directories - the major directories to submit your site to include:
Yahoo Directory (http://dir.yahoo.com) - powers search results for top portals such as Yahoo!, AltaVista, and AlltheWeb. You can list your business web site with Yahoo for a recurring annual fee of $299.00
If you have a non-business site, you can submit to Yahoo
without paying at: http://docs.yahoo.com/info/suggest/
Open Directory Project (http://www.dmoz.org/) – this directory is still free. Getting listed here will give you good incoming links as it feeds some of the major search engines. Don't hold your breath though as it can take months or even years to get listed. Navigate to your category then choose "suggest URL" and be sure to read the submission guidelines. Other major directories to consider are:
http://www.joeant.com/
http://www.zeal.com/
http://www.goguides.org/
http://www.gimpsy.com/
http://search.looksmart.com/
8. Submit to specialty directories
(http://www.isedb.com/html/Web_Directories/Specialty_Directories/) ie if your site specializes in aviation or sports then submit it to that specific directory. Many of the specialized directories are indexed by the major search engines such as Google, AltaVista and AllTheWeb, therefore a link from those directories will improve your link popularity.
9. Use RSS Feeds - RSS or Really Simple Syndication allows you to share your headlines and other web site content with other sites. When another web site uses your RSS feed to display headlines it will automatically place a link to your site. The more web sites that subscribe to your RSS Feed, the more links you receive that point back to your site thus increasing your link popularity.
For more information read:
How to Create an RSS Feed for Your Web Site
10. Submit to online forums - contribute useful tips to others at online discussion forums. You can include a link back to your site at the end of your post.
11. Create an ebook - write a report or ebook that contains links to specific web pages on your site where visitors can obtain more information or buy your product. Make this ebook available on the Net for free (people always like freebies). Submit it to ebook directories so many people
will download it. This will provide a viral marketing system that will provide ongoing traffic to your web site.
12. Write a testimonial - if you have bought a product or received a service from someone (ie web design), offer to write a quality testimonial for their product or service.Include a link to your site at the bottom of your text.Often the owner is very happy to receive an unsolicited testimonial.
The most important aspect of generating incoming links is to have such valuable content on your site that it attracts other site owners to naturally want to link to you.
If you generate incoming links on a consistent basis you stand a good chance of getting top search engine rankings.
An Insider`s Secret To Seriously High Rankings With Yahoo
The key to getting a high ranking in the search engines
is to keep adding keyword rich, relevant content to your website regularly. If you are updating your site all the time, the search engines will know they need to come back and spider it all the time. But who has the time to keep on top of that? Isn't there an easier way? Danny Wall explains how to get other people to update your site with relevant content...for free.
There are a lot of different SEO (which stands for Search Engine Optimization) tricks, tips, and tactics out there right now. Some of them work, but most are giant wastes of time for the benefit provided.
Sadly, a few will actually demolish your rankings and worse yet, if you use a couple of the "tricks" I've seen for increasing your ranking in Yahoo you can count on your site being banned outright (ouch).
What if you could put up a website and have that site both indexed and databased (meaning available for display in search results) in only 72 hours?
What if I further told you that this "backdoor" technique does not require you to spend any money on PPC advertising or special listings with Yahoo?
Finally, what if I told you that this technique will actually get Yahoo to rank you higher than a "regular" page?
In a previous article for DevShed I explained how to implement RSS (which stands for Really Simple Syndication) for your website. That article was entitled "Rockin' RSS With PHP On Your HTML". It is that article that provides the functionality you'll want to take advantage of to accomplish what I'm talking about here.
Wednesday, November 4, 2009
Tuesday, November 3, 2009
Monday, November 2, 2009
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